Creative Marketer
Portfolio
Art Direction | Brand Management | Video Production | Photography
Art
Direction
With a keen eye for design and storytelling, I excel at crafting visually compelling concepts that elevate brand identity and captivate audiences. My approach to art direction ensures that creative projects are aligned with strategic goals, seamlessly translating brand vision into impactful visual experiences. I am dedicated to fostering collaboration across creative teams, pushing the boundaries of design while maintaining a cohesive brand narrative.
​Art Director and Project Manager
UC College of Engineering & Applied Science (CEAS) Recruitment/Admissions
16-Page Booklet
Oversaw the creation of a 16-page booklet from concept to completion. Served as the liaison between the creative department, communications team, and the Recruitment/Admissions office. Ensured the booklet met its specific purpose: educating prospective students about CEAS in a sleek, updated format that highlighted all aspects of student support and opportunities. All graphic elements were meticulously crafted to adhere to UC’s brand guidelines.
This project was awarded the Gold Print Excellence Award from the Graphic Media Alliance.
​Art Director and Project Manager
UC College of Engineering & Applied Science (CEAS) Recruitment/Admissions
Program Sheets
Led the initiative to update program sheet designs for all degrees offered at the College of Engineering and Applied Science, encompassing 15 undergraduate and 39 graduate programs.
Coordinated with program directors and marketing copywriters to ensure content accuracy. Curated photography and design elements to complement the updated Close-Up booklet and new environmental graphics.
​Art Director and Project Manager
UC College of Engineering & Applied Science (CEAS)
Environmental Graphics
Contacted by research faculty to develop a cohesive brand kit for their lab, I managed the integration of UC’s brand requirements and collaborated closely with a graphic designer to create bespoke brand elements reflecting the lab’s unique research focus.
Used for both environmental graphics and their independent website.
Brand
Management
As a strategic brand manager, I am skilled at developing and executing comprehensive marketing strategies that strengthen brand positioning and drive growth. My focus on aligning creative content with organizational objectives ensures consistent brand messaging across all platforms. I am passionate about building and nurturing brands, delivering campaigns that resonate with target audiences, and fostering long-term brand loyalty.
Brand Manager
UC College of Engineering & Applied Science (CEAS)
Creative Implementation of Vision and Mission &
FY25 Strategic Plan
Collaborated with the Dean and Chief of Staff of CEAS to infuse a creative perspective into the college’s vision and mission. Led dynamic conversations to establish priorities and strategic goals. Designed engaging, thought-provoking, and inspiring presentations for various stakeholders.
This presentation was delivered by the Dean of CEAS to UC’s Board of Trustees.
Brand Manager
UC College of Engineering & Applied Science (CEAS)
Digital Marketing Strategy & Campaign Management
Led the digital marketing strategy and managed retargeting and PPC campaigns for the College of Engineering and Applied Science. Collaborating with an agency, I developed a comprehensive plan and coordinated closely with the Admissions office to ensure alignment with recruitment goals. Implemented and continually optimized the strategy based on data-driven insights, generating over 1.4 million impressions and resulting in 123 applications to the college.
Developed all campaign pages, content, and creative elements to ensure a cohesive and compelling digital presence. Worked closely with UC’s central Marketing and Communications office to ensure compliance with brand standards and complementary digital marketing efforts.
Brand Manager
QVC
Floor Coordinator for Various Shows
Coordinated with brand representatives across various sectors, including beauty, fashion, food, and home products (Tarte, Josie Maran, IT Cosmetics, Dr. Jart+, Lancome, L’Occitane, Philosophy, Barefoot Dreams, Denco, Frye, Martha Stewart, and Dyson), to ensure accurate on-air brand representation. This role required a deep understanding of each brand’s identity and desired portrayal, fostering trust and effective collaboration with brand representatives.
Video
Production
​With a deep understanding of video production workflows, I excel in creating compelling video content that tells a brand’s story, drives engagement, and resonates with the intended audience. I am committed to continuously improving production processes to ensure the highest level of creativity and operational efficiency.
Producer
UC College of Engineering & Applied Science (CEAS)
"What is Engineering" YouTube Series
Developed a YouTube series to complement blog posts aimed at prospective students, offering deeper insights into the college.
Produced, shot, and edited this series, ensuring a high-quality and informative experience for viewers.
Producer
UC College of Engineering & Applied Science (CEAS)
The Future of Innovation | Promotional Video
Produced, shot, and edited a promotional video showcasing the innovative work of our students, faculty, and staff, and its impact on the engineering industry.
This video has been featured in promotional presentations and digital marketing ads, effectively enhancing the college’s visibility and reputation.
Producer
UC College of Engineering & Applied Science (CEAS)
P&G Digital Accelerator @ UC Promo Video
Produced, shot, and edited a promotional video for the P&G Digital Accelerator @ UC. Working closely with both brand guidelines, I created a compelling and cohesive video that highlights the innovative partnership and its impact on digital advancement.
Videographer
Corrie Mayer Films
Wedding Videography
Owner of a wedding videography business for seven years, capturing the magic of couples' special days with creativity and precision. Worked closely with each couple to craft personalized, cinematic wedding films that beautifully preserved their unique love stories.
Freelance Production Assistant
My experience as a production assistant on various sets catalyzed my passion for production and fostered a deeper appreciation for the intricacies involved in the creation of films, commercials, and diverse projects, setting the stage for my future success in the production industry.
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I contributed to diverse productions, including commercials, feature films, corporate training, and marketing projects. I played a pivotal role in ensuring seamless operations by handling errands, providing essential services, and maintaining set security. Additionally, I supported the production office, demonstrating flexibility and a readiness to assist wherever needed.
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Photography
I bring a creative and technical approach to photography, capturing images that authentically reflect a brand's identity and resonate with its audience. From concept to execution, I ensure that each shot aligns with the overall visual strategy while maintaining high standards of composition, lighting, and detail. I am committed to creating impactful photography that enhances brand storytelling and drives engagement across various platforms.
Photographer
UC College of Engineering & Applied Science (CEAS)
Marketing & Communications
As the photographer for the College of Engineering, I have curated all photography for the college’s marketing and communication efforts. This includes lab photoshoots, editorial content, faculty features, student life around campus, and capturing campus buildings. I served over 140 faculty and 120 staff across eight departments and five college offices, fulfilling various photography requests. Additionally, I have coordinated and conducted annual headshot sessions to maintain a professional and updated visual representation of our faculty and staff.